齊裝網 > 裝修攻略 > 商業資訊 > 微信推出“送禮物”新功能，羅萊生活領跑春節送禮熱潮

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微信推出“送禮物”新功能，羅萊生活領跑春節送禮熱潮

2025-01-02 11:03:10

來源：齊裝網

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　　臨近春節，微信推出的“送禮物”功能，如同投入湖面的石子，激起了電商江湖的層層漣漪，引發品牌和商家的關注和討論。在這一新功能的推動下，羅萊生活領跑行業，在功能灰度測試的*天就率先開啟了送禮新功能的試用，成為用戶挑選新年禮的熱門選擇。面對這一新興功能，前沿商家又有哪些獨到的玩法呢？

　　目前，筆者已觀察到“送禮物”功能在兩個主要場景中的應用：商詳頁的內容引導及微信矩陣的打通。

　　以羅萊生活為例，其微信小店首頁已經巧妙地融入了“雙旦‘友’禮”等元素，并特別推出了“過節送禮送羅萊”的產品推薦，點進商品詳情頁，也能看到相關的文案設計。主圖上“送你一份心意”的標語和“送禮佳品”的產品標注，都在不斷強化產品的禮物屬性，從多個層面刺激用戶的購買和送禮意愿。

　　在產品策略上，羅萊生活注重產品質量，并賦予其節日的寓意。在推廣方面，整合視頻號、公眾號等多種渠道，積極引導用戶使用“送禮物”功能，并提供了便捷的購買鏈接。

　　“送禮物”功能的成功運用關鍵在于*定位產品、有效激發消費者的購買欲望，并在購買過程中不斷推動裂變效應，以擴大流量，實現全民營銷。

　　在社交平臺，不少用戶紛紛曬出自己使用送禮功能的全新體驗。這些真實的用戶反饋進一步推動了羅萊零壓深睡枕的熱銷。許多消費者表示，選擇這款枕頭作為新年的“頭”一份禮物，不僅體現了自己的用心和品味，更是對親朋好友生活品質的祝愿。

　　業內專家認為，“送禮物”功能的推出為品牌商家提供了新的營銷機遇。羅萊生活作為家紡行業的標桿，以敏銳的市場洞察力和前瞻性的戰略布局，率先嘗試“送禮物”功能，成功抓住了發展機遇，緊跟創新潮流，引領行業消費新趨勢。

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SHOW COLUMNS FROM `qz_www_article_class` [ RunTime:0.0015s ]
SELECT c.id FROM qz_www_article_class c WHERE c.is_new = 1 AND c.shortname = 'shangye' [ RunTime:0.0011s ]
SELECT a.id,a.title,c.shortname,c.classname,a.face,a.subtitle,a.likes,a.imgs,a.face,a.pv FROM qz_www_article a force index(idx_state) INNER JOIN qz_www_article_class_rel rel on rel.article_id = a.id INNER JOIN qz_www_article_class c on c.id = rel.class_id WHERE a.state = 2 AND c.id IN ('396') ORDER BY a.id desc LIMIT 0,7 [ RunTime:0.0436s ]
UPDATE qz_www_article SET `pv`=pv+1 WHERE `id` = 147298 [ RunTime:0.0073s ]
SELECT `id`,`name`,`type` FROM qz_thematic_words WHERE `is_delete` = 1 AND `is_show` = 1 AND `type` = 2 ORDER BY id desc LIMIT 30 [ RunTime:0.0185s ]
SELECT `id`,`name`,`type` FROM qz_thematic_words WHERE `is_delete` = 1 AND `is_show` = 1 AND `type` = 2 AND `is_hot` = 1 ORDER BY id desc LIMIT 30 [ RunTime:0.0204s ]
SHOW COLUMNS FROM `qz_thematic_content_related` [ RunTime:0.0014s ]
SELECT b.id,b.`name` FROM qz_thematic_content_related a join qz_thematic_words b on a.thematic_id = b.id and b.is_show = 1 WHERE a.content_id = '147298' AND a.module = 1 AND b.type = 1 AND b.is_delete = 1 LIMIT 5 [ RunTime:0.0009s ]